SEO Agency for Health and Fitness Brands Ready to Scale
We help fitness businesses turn organic search into their #1 customer acquisition channel.
Specialized SEO and content marketing for fitness businesses ready to scale. We offer proven strategies based on our experience and success in highly competitive B2B and SaaS industries.
Request Your Free SEO AuditDominate Google Search in Your Niche
We work with established fitness and wellness businesses that understand the value of long-term organic growth.
Supplement & Nutrition Brands
From protein powders to pre-workouts, we help supplement brands rank for high-intent keywords and turn search traffic into customers. We understand competitive markets and what it takes to stand out in a crowded industry.
Fitness Equipment E-Commerce
Whether you sell cardio machines, free weights, or recovery tools, we build SEO strategies that drive qualified buyers to your product pages. Our team knows how to compete with big players and win.
Multi-Location Gyms & Wellness Clinics
From franchise gyms, boutique studios, chiropractic clinics, physical therapy centers, we create local SEO strategies that fill your locations with members and patients from organic search.
The SEO Challenge for Fitness & Wellness Businesses
High competition requires specialized expertise
The fitness industry is one of the most competitive spaces online. Success requires deep knowledge of what works in this vertical, from content strategies that build trust to technical optimizations that move the needle.
Paid ads get expensive fast
Customer acquisition costs rise every year with most paid channels. And leads vanish when you stop running ads. Organic search provides qualified traffic without paying for every click, building a sustainable growth channel that compounds over time.
Organic search is how your customers find solutions
When someone needs supplements, equipment, or a gym, Google is their first stop. If you're not visible in search results, you're not part of the conversation. All the while, competitors are capturing that demand and growing their customer base.
How We Drive Results
Keyword Research & Strategy
We identify the exact search terms your customers use, prioritize quick wins, and map out a long-term content strategy that captures demand at every stage of the buyer journey.
On Page Optimization
From schema markup to internal linking, we find basic but critical optimization opportunities holding you back and build a foundation that supports aggressive growth.
High-Converting Content
We create content that ranks AND converts. The focus are: blog posts that establish authority, product pages that drive sales, and landing pages that turn visitors into leads.
Local SEO (For Multi-Location Businesses)
Google Business Profile optimization, local citation building, and location-specific content strategies that put your gyms and clinics on the map—literally.
Link Building & Authority
We earn high-quality backlinks from relevant fitness and wellness sites, building the domain authority you need to compete for competitive terms.
AI Overview & Featured Snippet Optimization
We position your brand to appear in Google's AI Overviews and optimize your content using current best practices to maximize your LLM citations.
From Audit to Growth: Our Proven Process
Comprehensive SEO Audit
We analyze your site's current performance, identify your biggest opportunities, and show you exactly where you're losing traffic to competitors.
You can get this step for free right now.
Request an AuditCustom Strategy Development
No cookie-cutter plans. We build a tailored roadmap based on your business goals, competitive landscape, and growth timeline.
Execution & Optimization
We get to work fixing technical issues, publishing optimized content, building authority, and continuously refining based on performance data.
Transparent Reporting & Growth
Monthly reports show you exactly what's working. Rankings, traffic, conversions. You will see the ROI of every dollar invested in SEO.
Is Content Stream Right for Your Business?
We work best with fitness and wellness businesses that meet these criteria:
If this sounds like you, let's talk.
Meet Your SEO Partners
You'll be working directly with experienced strategists who've driven results in competitive industries and who are passionate about fitness and wellness.
Matthew Iyiola
7+ years driving SEO growth for high-competition brands including ScreenCloud, Fraud Blocker, Sailo, and Gymfluencers. Matthew specializes in turning organic search into a predictable revenue channel for fitness businesses.
He's a former skinny guy turned fitness enthusiast who's passionate about helping brands that empower people to become their best selves.
Oli Lynch
10+ years building SEO strategies for competitive SaaS companies including Click Cease, later, CHEQ, Arbox, EyeRate, and more. Oli's technical expertise and strategic approach consistently deliver rankings that matter.
When he's not optimizing search performance, you'll find him snowboarding or exploring new countries (40+ and counting).
Real Results: How We Helped a Fitness Platform Dominate UK Search
Fitness Content & Commerce Platform
6-Month Transformation
The Challenge
Our client had struggled to gain organic traction despite quality content. They faced stiff competition from established platforms with years of domain authority and needed a breakthrough strategy to compete in a crowded market.
The Results
The Approach
We developed a multi-pronged content strategy focused on long-tail queries and comprehensive educational guides. By combining strategic content creation with fundamental optimizations (meta descriptions, alt text, internal linking), we built topical authority that search engines rewarded.
High-quality content naturally attracted backlinks from fitness influencers and brands, creating a compounding effect that accelerated rankings and traffic growth.
Results achieved through organic SEO only - no paid promotion
What Our Clients Are Saying
Ready to Dominate Organic Search?
Get a free SEO audit and discover the exact keywords and strategies that will grow your fitness business.
Book Your Free SEO AuditNo sales pitch. No obligations. Just a detailed analysis of your site's SEO performance and a clear roadmap to more traffic, leads, and revenue.