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SEO & content marketing for health & fitness

Organic growth
built for the fitness and wellness industry.

The fitness and wellness space is one of the fastest-growing verticals on the web. That means great potential for organic visibility, but also, vicious competition from big brands.

Get a free site audit → See our results ↓
Health content saw the steepest organic traffic drops of any category in 2025
Brands cited in AI Overviews earn 35% more organic clicks and 91% more paid
Health is Google's second most AI Overview-affected category — 43% of health queries trigger one
In health and B2B, users still seek authoritative sources to verify what AI summarises
Text ads more than doubled their click share on Google — from 7% to 16% in one year
Cost per click increased for 87% of industries in 2025
Health content faces Google's strictest quality scrutiny
Organic search still delivers 9× more clicks than paid ads on Google
Health content saw the steepest organic traffic drops of any category in 2025
Brands cited in AI Overviews earn 35% more organic clicks and 91% more paid
Health is Google's second most AI Overview-affected category — 43% of health queries trigger one
In health and B2B, users still seek authoritative sources to verify what AI summarises
Text ads more than doubled their click share on Google — from 7% to 16% in one year
Cost per click increased for 87% of industries in 2025
Health content faces Google's strictest quality scrutiny
Organic search still delivers 9× more clicks than paid ads on Google

Health & fitness is booming.
But most brands aren't showing up for it.

0%
of health queries on Google now trigger an AI Overview — pushing organic listings further down the page
Ahrefs, 2025
0%
drop in organic click-through rate on queries where an AI Overview appears — year over year
Seer Interactive, 2025
#0
YMYL category. Health content faces the strictest quality scrutiny of any niche in Google's rater guidelines
Google Search Quality Guidelines
But there's huge potential for brands with a strong SEO strategy.
53%
of all web traffic comes from organic search — more than every other channel combined
25%
higher long-term ROI from SEO compared to paid search
$7T
global wellness economy — one of the fastest-growing search verticals on earth
3–6
months to meaningful results for brands that start SEO now, before competitors do

What we deliver for health & fitness brands.

↑3,000%
Organic traffic growth for a health & fitness client — achieved in under 12 months from a standing start
100+
Top-10 keyword positions delivered across competitive health and fitness search terms
6 mo.
Average time from onboarding to measurable ranking improvements for new clients in this space

We serve most verticals within the Health, Fitness, and Wellness niche.

Supplement brands
Ecommerce SEO→
 Fitness & wellness SaaS
B2B Content→
 Wellness Outfits
YMYL + E-E-A-T→
 Gym Chains & multi-location operators
Local SEO→
 Fitness ecommerce brands
Product SEO→

We are small, focused SEO partners.

Matthew Iyiola, Content Stream
Matthew
Co-founder · SEO & Content Strategy

Matthew spent years as a physiotherapist before moving into SEO, and he brings genuine subject matter depth in health and fitness with him. He's since built a track record across high-competition verticals, working with brands including ScreenCloud, Fraud Blocker, and Sailo.

Oli Lynch, Content Stream
Oli Lynch
Co-founder · SEO Consulting

10+ years in SEO with a track record at ClickCease, Later, CHEQ, and Arbox. Oli has helped competitive SaaS brands scale to six-figure monthly traffic. His focus is technical strategy, audits, and digital PR. Oli prioritizes big-picture moves that resist changes in Google's search algorithm.

Ready to own your category in organic search?

Get a free site audit Book a free consultation