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SEO & content marketing for health & fitness

Organic growth
built for the fitness and wellness industry.

The fitness and wellness space is one of the fastest-growing verticals on the web. That means great potential for organic visibility, but also, vicious competition from big brands.

Get a free site audit → See our results ↓
Health content saw the steepest organic traffic drops of any category in 2025
Brands cited in AI Overviews earn 35% more organic clicks and 91% more paid
Health is Google's second most AI Overview-affected category — 43% of health queries trigger one
In health and B2B, users still seek authoritative sources to verify what AI summarises
Text ads more than doubled their click share on Google — from 7% to 16% in one year
Cost per click increased for 87% of industries in 2025
Health content faces Google's strictest quality scrutiny
Organic search still delivers 9× more clicks than paid ads on Google
Health content saw the steepest organic traffic drops of any category in 2025
Brands cited in AI Overviews earn 35% more organic clicks and 91% more paid
Health is Google's second most AI Overview-affected category — 43% of health queries trigger one
In health and B2B, users still seek authoritative sources to verify what AI summarises
Text ads more than doubled their click share on Google — from 7% to 16% in one year
Cost per click increased for 87% of industries in 2025
Health content faces Google's strictest quality scrutiny
Organic search still delivers 9× more clicks than paid ads on Google

The challenge

Health & fitness is booming.
But most brands aren't showing up for it.

0%
of health queries on Google now trigger an AI Overview — pushing organic listings further down the page
Ahrefs, 2025
0%
drop in organic click-through rate on queries where an AI Overview appears — year over year
Seer Interactive, 2025
#0
YMYL category. Health content faces the strictest quality scrutiny of any niche in Google's rater guidelines
Google Search Quality Guidelines
But there's huge potential for brands with a strong SEO strategy.
53%
of all web traffic comes from organic search — more than every other channel combined
25%
higher long-term ROI from SEO compared to paid search
$7T
global wellness economy — one of the fastest-growing search verticals on earth
3–6
months to meaningful results for brands that start SEO now, before competitors do

Client results

What we deliver for health & fitness brands.

↑3,000%
Organic traffic growth for a health & fitness client — achieved in under 12 months from a standing start
100+
Top-10 keyword positions delivered across competitive health and fitness search terms
6 mo.
Average time from onboarding to measurable ranking improvements for new clients in this space

Who we work with

We serve most verticals within the Health, Fitness, and Wellness niche.

Supplement brands
Ecommerce SEO→
 Fitness & wellness SaaS
B2B Content→
 Wellness Outfits
YMYL + E-E-A-T→
 Gym Chains & multi-location operators
Local SEO→
 Fitness ecommerce brands
Product SEO→

The team

We are small, focused SEO partners.

Matthew Iyiola, Content Stream
Matthew
Co-founder · SEO & Content Strategy

Matthew spent years as a physiotherapist before moving into SEO, and he brings genuine subject matter depth in health and fitness with him. He's since built a track record across high-competition verticals, working with brands including ScreenCloud, Fraud Blocker, and Sailo.

Oli Lynch, Content Stream
Oli Lynch
Co-founder · SEO Consulting

10+ years in SEO with a track record at ClickCease, Later, CHEQ, and Arbox. Oli has helped competitive SaaS brands scale to six-figure monthly traffic. His focus is technical strategy, audits, and digital PR. Oli prioritizes big-picture moves that resist changes in Google's search algorithm.

Ready to own your category in organic search?

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