We help fitness businesses turn organic search into their #1 customer acquisition channel.
Specialized SEO and content marketing for fitness businesses ready to scale. We offer proven strategies based on our experience and success in highly competitive B2B and SaaS industries.
Request Your Free SEO AuditWe work with established fitness and wellness businesses that understand the value of long-term organic growth.
From protein powders to pre-workouts, we help supplement brands rank for high-intent keywords and turn search traffic into customers. We understand competitive markets and what it takes to stand out in a crowded industry.
Whether you sell cardio machines, free weights, or recovery tools, we build SEO strategies that drive qualified buyers to your product pages. Our team knows how to compete with big players and win.
From franchise gyms, boutique studios, chiropractic clinics, physical therapy centers, we create local SEO strategies that fill your locations with members and patients from organic search.
The fitness industry is one of the most competitive spaces online. Success requires deep knowledge of what works in this vertical, from content strategies that build trust to technical optimizations that move the needle.
Customer acquisition costs rise every year with most paid channels. And leads vanish when you stop running ads. Organic search provides qualified traffic without paying for every click, building a sustainable growth channel that compounds over time.
When someone needs supplements, equipment, or a gym, Google is their first stop. If you're not visible in search results, you're not part of the conversation. All the while, competitors are capturing that demand and growing their customer base.
We identify the exact search terms your customers use, prioritize quick wins, and map out a long-term content strategy that captures demand at every stage of the buyer journey.
From schema markup to internal linking, we find basic but critical optimization opportunities holding you back and build a foundation that supports aggressive growth.
We create content that ranks AND converts. The focus are: blog posts that establish authority, product pages that drive sales, and landing pages that turn visitors into leads.
Google Business Profile optimization, local citation building, and location-specific content strategies that put your gyms and clinics on the map—literally.
We earn high-quality backlinks from relevant fitness and wellness sites, building the domain authority you need to compete for competitive terms.
We position your brand to appear in Google's AI Overviews and optimize your content using current best practices to maximize your LLM citations.
We analyze your site's current performance, identify your biggest opportunities, and show you exactly where you're losing traffic to competitors.
You can get this step for free right now.
Request an AuditNo cookie-cutter plans. We build a tailored roadmap based on your business goals, competitive landscape, and growth timeline.
We get to work fixing technical issues, publishing optimized content, building authority, and continuously refining based on performance data.
Monthly reports show you exactly what's working. Rankings, traffic, conversions. You will see the ROI of every dollar invested in SEO.
We work best with fitness and wellness businesses that meet these criteria:
If this sounds like you, let's talk.
You'll be working directly with experienced strategists who've driven results in competitive industries and who are passionate about fitness and wellness.

7+ years driving SEO growth for high-competition brands including ScreenCloud, Fraud Blocker, Sailo, and Gymfluencers. Matthew specializes in turning organic search into a predictable revenue channel for fitness businesses.
He's a former skinny guy turned fitness enthusiast who's passionate about helping brands that empower people to become their best selves.

10+ years building SEO strategies for competitive SaaS companies including Click Cease, later, CHEQ, Arbox, EyeRate, and more. Oli's technical expertise and strategic approach consistently deliver rankings that matter.
When he's not optimizing search performance, you'll find him snowboarding or exploring new countries (40+ and counting).
6-Month Transformation
Our client had struggled to gain organic traction despite quality content. They faced stiff competition from established platforms with years of domain authority and needed a breakthrough strategy to compete in a crowded market.
We developed a multi-pronged content strategy focused on long-tail queries and comprehensive educational guides. By combining strategic content creation with fundamental optimizations (meta descriptions, alt text, internal linking), we built topical authority that search engines rewarded.
High-quality content naturally attracted backlinks from fitness influencers and brands, creating a compounding effect that accelerated rankings and traffic growth.
Results achieved through organic SEO only - no paid promotion
Matthew has a real talent for creating highly engaging SEO blogs that help websites rank on page one of Google. Beyond writing, he manages editing, publishing, and direct brand communication to ensure total quality assurance. He is professional, trustworthy, and has successfully 10x'd his output while maintaining high standards.
Matthew produces excellent content, but what truly sets him apart is his forward-thinking approach to SEO. He has a unique talent for optimizing for the modern landscape, successfully updating our strategy to rank #1 in AI overviews. If you need someone who drives real results and stays ahead of the curve, Matthew is your guy.
Matthew's skills have been a critical part of our overall strategy, leading to a significant increase in impressions at Sailo. His ability to create engaging, informative content has helped us reach a much wider audience. He is a pleasure to work with and a true asset to any SEO team
Matthew is highly skilled in writing compelling blog posts, always finding a unique angle that provides real value to readers. He is dedicated to his craft and consistently finds ways to take content creation to the next level. I highly recommend him to anyone looking for high-quality, engaging work.
Working with Content Stream involved a deep dive into my client journey, wants, and needs before any copywriting began. The resulting sales page and email sequence delivered a strong open rate, with click rates improving with each message. Matthew is a great collaborative partner who truly invests time in understanding the audience.
Get a free SEO audit and discover the exact keywords and strategies that will grow your fitness business.
Book Your Free SEO AuditNo sales pitch. No obligations. Just a detailed analysis of your site's SEO performance and a clear roadmap to more traffic, leads, and revenue.