SEO for Coaches
Easily Attract More Coaching Clients from Google
Most clients start by searching for a coach on Google. If you’re not there, they’ll find someone else. Coaching SEO helps you create a system of client acquisition so you don’t rely on referrals alone.
Why Your Coaching Website Isn’t Bringing in Clients
You spent thousands of dollars to launch your coaching website. But, it’s not generating any clients from Google. Here are some reasons why:
1
Nobody can find your website online
Many coaching websites focus on beautiful designs, instead of time-tested SEO principles. That’s why if someone types “life coach near me” or “business coach in [your niche],” your site may not show up. And, those potential clients will never even know you exist.
2
Focus on the wrong keywords
Broad, competitive SEO keywords like “life coaching” are great, but will be dominated by established players, and may not perfectly match what you offer. That means even if you show up, the leads won’t see you as the solution.
3
You create content nobody is searching for
Many coaching blog posts and resources contain content coaches think their audience wants. But if no one is searching for those topics, the content won’t bring in traffic. SEO-driven keyword research ensures you’re creating content that attracts real prospects.
Request a FREE SEO audit of your gyms’ website and local visibility.
See why competitors are ranking higher than you.
How Coach SEO Grows Your Client Base
People looking for a coach might start with Google searches like “life coach near me” or “business coach in [your city].” With the right SEO and content strategy, your coaching practice can:
Show up first in Google Maps
When locals search for a coach, your profile can appear at the top alongside reviews, photos, and contact details. Stop losing clients to competitors who show up first.
Clients find you for your specialty
Whether you’re a business coach, life coach, or executive coach, SEO makes sure people searching for your exact services can easily find you.
Your website becomes a 24/7 booking system
Upgrade your website into a lead magnet that constantly turns curious visitors into paying clients. Let your website guide them to exactly what you do and how to sign up.
Our SEO Strategy for Coaches Breakdown
Top level SEO analysis and roadmap
We map out a complete SEO roadmap for your coaching website including local focused opportunities and an analysis of your top competitors.
Google Business Profile optimization
We optimize your GBP listing based on the top coaching keywords that attract curious clients. The goal is for you to appear in maps, reviews, and photos.
On page and off page SEO fixes
We zero in on technical SEO, making your site fast, mobile-friendly, with optimized pages. We also find local press mentions and quality backlinks for more credibility.
Content focusing on potential clients
Fresh, super-relevant coaching content, FAQs, and program highlights for your prospective clients. The blog posts will be complete with relevant keywords and SEO best practices.
Relevant long tail keyword targeting
We focus on dominating high-priority searches that are relevant to your business, like “Life coach near me” or other keywords that align with your coaching practice. The goal is for ideal clients to locate you easily.
Analytics & consistent reporting
We regularly pull site performance data from Google Search Console and SEO tools like Ahrefs to track your site’s rankings. All this information is bundled up in our regular reports.
See Why Coaching Websites Rank Higher Than You
Request a FREE SEO audit of your coaching website and local presence.
You’ll discover:
- The SEO gaps holding your coaching practice back
- How your competitors are winning clients from Google
- A clear plan to help you book more sessions directly from search