We Help Health & Fitness Brands Win Online
Content Stream is an SEO and content marketing agency that specializes in the health and fitness industry. We've built our expertise in some of the most competitive markets online (cybersecurity, SaaS), and now fitness, where generic strategies don't work and every ranking matters.
We bring that competitive edge to fitness businesses: gyms, yoga studios, martial arts schools, equipment retailers, and wellness brands looking to dominate their local markets or scale nationally.
Why We Started Content Stream
The fitness industry is one of the most competitive spaces online. We'd spent years achieving consistent search visibility in cutthroat industries like cybersecurity and SaaS (markets where one performing page can mean hundreds of thousands in revenue.)
But fitness is different. It combines everything we loved about competitive SEO with an industry that actually changes lives.
Matthew brought a deep understanding of the fitness customer journey, from his physiotherapy background to his personal transformation from skinny kid to achieving his dream physique. Oli brought more than a decade of strategic SEO expertise, having 10X'd traffic for emerging brands and revitalized stalled websites with hundreds of redundant blogs.
Together, we saw an opportunity: apply enterprise-level SEO strategy to an industry we're genuinely passionate about.
Meet The Team
Matthew Iyiola
FOUNDER & SEO STRATEGIST
Matthew's path to SEO wasn't traditional. After earning his physiotherapy degree and practicing for a few years, he realized the clinic wasn't where he wanted to be. He pivoted, first into direct sales, then a branding consultancy, before finding his calling in digital marketing.
Content writing led naturally to SEO, and when he met Oli four years ago, everything clicked. Oli became both mentor and business partner, teaching Matthew the strategic side of SEO that separates ranking from revenue.
Over 7+ years, Matthew has driven organic growth for high-competition brands including ScreenCloud, Fraud Blocker, Sailo, and Gymfluencers, turning SEO into a revenue channel.
His fitness journey mirrors his approach to SEO: apply proven principles consistently, track what works, and don't overcomplicate it. He was a skinny kid who discovered he had good genetics, and added progressive overload, proper diet, adequate rest to achieve his goals. The same fundamentals that built his physique now build his clients' organic traffic.
Oli Lynch
LEAD SEO CONSULTANT
Oli has spent 10+ years mastering how to make websites impossible to ignore in search results.
His specialty is top-level SEO strategy, the kind that either 10X's traffic for emerging brands or rescues established websites drowning in redundant content and stalled growth. He's worked with competitive SaaS companies including Click Cease, Later, CHEQ, Arbox, and EyeRate, consistently outpacing their competition in organic search.
Oli's approach is surgical. He knows when to trim the fat from bloated content strategies and when to double down on what's working. His technical expertise and strategic thinking have made him invaluable to brands fighting for rankings in crowded markets.
When he's not optimizing search performance, you'll find him snowboarding or exploring new countries (40+ and counting).
Our Partnership
Matthew and Oli have been working together for over four years, combining complementary strengths:
- Matthew understands the fitness customer journey from both sides, as a practitioner who worked with clients and as someone who lived the transformation himself
- Oli brings a wealth of strategic experience, having scaled SEO for some of the most competitive brands online
Together, they bring enterprise-level SEO strategy to an industry where only tapped-in brands excel.
The Content Team
Behind every ranking is a team of specialized writers and support staff. Our diverse writing team brings expertise across fitness, wellness, nutrition, and training methodologies, ensuring every piece of content speaks authentically to your audience while hitting SEO benchmarks.
Ready to Dominate Organic Search?
Get a free SEO audit and discover the exact keywords and strategies that will grow your fitness business.
Book Your Free SEO AuditNo sales pitch. No obligations. Just a detailed analysis of your site's SEO performance and a clear roadmap to more traffic, leads, and revenue.