200 Easiest Yoga SEO Keywords to Rank for | Full Keyword List

200 Easiest Yoga SEO Keywords to Rank for | Full Keyword List

You know your yoga studio deserves more students walking through the door. But here’s the problem: when potential members search for yoga classes online, they’re not finding you. They’re finding big studios with massive marketing budgets and SEO teams.

Your SEO for yoga studios needs to be dialed in to properly compete.

But here’s the good news: you don’t need to outrank Yoga Alliance or fight for impossible keywords like “yoga classes.” You just need to find the right keywords. The ones with less competition, decent search volume, and people actively looking for what you offer.

We analyzed thousands of yoga-related keywords using Ahrefs and found 200 that smaller studios can actually rank for. 

Below is the list of the top easiest yoga studio keywords, plus, a step-by-step guide on how to find more on your own.

Top 200 easy-to-rank yoga SEO keywords

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200+ Easy-Win Keywords

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Keyword KD Volume
hip openers yoga 1 500
how many calories does yoga burn 2 500
animal yoga poses 1 500
what to wear to yoga class 1 450
organic cotton yoga pants 3 450
moon salutation yoga 2 500
yoga teacher training cost 3 500
hardest yoga poses 1 450
yoga for shoulder pain 2 500
toddler yoga 2 500
yoga poses for couples 2 500
yoga body before and after 2 150
yoga poses for root chakra 1 400
hatha yoga vs vinyasa 2 500
yoga for upper back pain 3 500
standing yoga 2 500
500 hour yoga teacher training 2 450
yoga for athletes 3 500
root chakra yoga 1 450
yoga for teens 2 450
trailside yoga 1 400
tantric yoga poses 1 400
yoga for fibromyalgia 1 400
how much does a yoga instructor make 2 450
ashtanga yoga poses 2 450
corporate yoga 1 350
gentle yoga sequence 4 500
yoga wheel exercises 1 400
hatha yoga for beginners 1 400
is yoga cardio 3 500
yoga standing poses 2 450
how many calories does hot yoga burn 4 500
yoga teacher salary 4 500
best yoga teacher training 5 450
yoga sequence builder 5 450
how often should you do yoga 4 500
what does the bible say about yoga 1 350
yoga for pelvic floor 5 500
nada yoga 3 450
best yoga towel 2 350
20 minute yoga 3 450
yoga for cyclists 1 350
tapas yoga 4 500
yoga sports bra 4 450
yoga games 4 450
should christians do yoga 3 400
yin yoga class 4 450
teaching yoga 2 400
yoga for herniated disc 1 350
prenatal yoga poses 6 500

Through our methodology (which we’ll explain later), we came up with a list of 200 keywords that yoga businesses can potentially rank for. Above are the top 50.

Download the full list here so you can easily add this to your workflow, send to your content writer, or save for when you have time to create content.

These keywords are a great starting point, but your studio is unique. You have your own specialties, community, and local area. That’s why you’ll want to find keywords specific to what makes your studio special.

Our guide on finding fitness keywords covers that in detail, so check it out.

How yoga students behave differently when searching

Yoga attracts a different type of searcher than most fitness niches, and understanding this behavior is key to choosing the right keywords.

They explore the wellness and spiritual angle

Unlike someone searching for “best gym near me” who wants to sign up and start working out, yoga searchers are often looking for more than just exercise; they want a practice for health benefits. Many also want to align their values and beliefs, whether that’s stress relief, spiritual growth, or holistic wellness.

This means yoga keywords often include language around mental health, mindfulness, and spirituality

Terms like:

  • Yoga for anxiety
  • Meditation and yoga
  • Mindful movement
  • Yoga for stress relief
  • Yoga philosophy for beginners
  • Chakra balancing yoga

 

All perform well because they speak to what yoga practitioners are actually seeking.

They use long tail keywords to find specific classes

Yoga isn’t one practice, and your potential students know that. They’re searching for specific styles that match their needs and preferences. That means exploring long tail keyword variations that describe their specific goals.

Hot yoga and Bikram yoga searchers are often looking for weight loss and detoxification benefits. Keywords here include “hot yoga for weight loss,” “benefits of Bikram yoga,” and “is hot yoga safe.”

Vinyasa and power yoga attract people who want a more athletic, flow-based practice. Search terms lean toward “vinyasa flow for beginners,” “power yoga vs regular yoga,” and “best vinyasa yoga sequences.”

There’s also Yin yoga and restorative yoga, which may draw people looking for relaxation and recovery.

Understanding these style distinctions matters because it helps you optimize your yoga studio SEO much more effectively. Your content and keyword targeting need to match the specific style your studio offers.

Local SEO is very valuable to researchers

Local queries is a huge part of search engine optimization, and making sure your studio an be found in local searches with queries like “yoga near me” is possibly more valuable than any keyword optimization you can do.

Because of this, neighborhood-level targeting can be more effective than city-wide keywords. Someone in Brooklyn searching “yoga park slope” is far more likely to convert than someone searching the broader “yoga Brooklyn.”

They’ve already narrowed their search to their specific area. Local SEO is also lower competition, even if you have a newer website, because you’re not fighting for keywords like “best yoga studio.”

Types of yoga SEO keywords to rank for

Now that you understand how yoga searchers behave, let’s break down the specific keyword categories that will actually bring students to your studio or website. We’ll also show you their score, based on our scoring methodology.

1. Style-specific keywords

From our research, here are really easy style-specific yoga keywords you can rank for:

  • Hatha yoga vs vinyasa

  • hatha yoga for beginners

  • Ashtanga vinyasa yoga

  • Yin yoga class

These are some of the easiest wins for yoga businesses because they’re highly targeted and often have manageable competition.

If your studio specializes in a particular style, create comprehensive content around it. A blog post titled “Complete Guide to Vinyasa Yoga for Beginners” can rank for dozens of related keywords and position you as an authority in that style.

You can find these keywords easily using Google Keyword Planner or paid tools like Ahrefs.

2. Condition-focused keywords

Yoga is unique in fitness because people often come to it seeking relief from specific physical or mental health conditions. These condition-focused keywords have strong commercial intent and attract students who are likely to commit long-term.

Based on our research, these condition-focused keywords are easy to rank for:

  • Yoga for shoulder pain

  • Yoga for upper back pain

  • Yoga for tight hips

  • Yoga for fibromyalgia

  • Prenatal yoga sequence

Once you publish this content, track how it performs in Google Search Console. You’ll see which keyword + yoga pose combinations are already bringing people to your site, and you can double down on those topics.

3. Local and “near me” keywords

As we discussed earlier, local keywords are critical for yoga studios. These have high conversion rates because searchers are ready to book a class right now.

The most valuable local keyword for any yoga studio is “yoga classes near me.” This search has massive volume (tens of thousands of monthly searches in most cities) and strong intent. When someone types this, Google search results will deliver a studio where they can sign up.

We excluded keywords that target local yoga classes in our research because they will be specific to your studio’s location.

Some to keep in mind are

  • Beginner yoga classes

  • Yoga studio near me

But you can easily find and optimize for others by using our guide for finding low competition fitness keywords.

4. Teacher training and certification keywords

If your studio offers teacher training, this is a goldmine category. Yoga teacher training programs have high ticket prices, and students searching for these keywords are making a significant investment decision.

We’ve identified the following keywords in our research as low competition:

  • Yoga teacher training cost

  • 500 hour yoga teacher training

  • Best yoga teacher training

  • How to become a certified yoga instructor

  • Yoga teacher training scholarships

Create detailed pages that cover your training curriculum and certification details, and use internal linking to connect these high-value pages to related content like “what to expect in yoga teacher training.

5. Equipment and prop keywords

If you sell yoga equipment or want to create affiliate content, prop-related keywords can drive consistent traffic.

Here are the related keywords we identified:

  • Best yoga towel

  • How to use yoga blocks

  • Yoga wheel exercises

  • Best men’s yoga pants

These work well as comparison posts, buying guides, or tutorial content.

How to find low difficulty yoga SEO keywords

Finding the right keywords requires a systematic approach:

  • Start with seed keywords

  • Use research tools to find variations

  • Evaluate difficulty and volume

  • Then check what’s actually ranking.

We’ve created a comprehensive guide that walks you through the entire process: How to Find Low Competition Keywords for Your Fitness Business. It covers tool selection, keyword analysis, search intent matching, and tracking your results.

Or, skip the research and use our curated list of 200+ low difficulty yoga keywords.

Free Download

200+ Easy-Win Keywords

Built for yoga studios that want to rank faster without the SEO headaches.

Get the List Now

Put these yoga SEO keywords to work

There’s the simple steps for finding the right keywords, and it works whether you’re trying to improve your small yoga website’s SEO, or building the next big SaaS tool.

Or, start with the 200 keywords we’ve identified, find what fits your studio best, and go from there

But here’s the reality: keyword research is just the beginning. You still need to create the content, optimize it properly, publish consistently, and track what’s working. Your website could also use some optimizations to improve SEO performance.

That’s a lot to handle when you’re already teaching classes, managing schedules, and running a business.

That’s where Content Stream comes in. We help fitness businesses like yours with the entire SEO process, from finding the right keywords to creating content that ranks to tracking your results. You focus on teaching great classes. We’ll make sure people can find you when they search.

Book a free website audit and we’ll show you exactly what opportunities you’re missing, and how to start ranking for keywords that bring in new students.

Our methodology: How we found the easiest yoga keywords

We analyzed thousands of yoga-related keywords in Ahrefs in November, 2025, and filtered them down using specific criteria. Here’s what made the cut:

  • We removed branded keywords. People searching for “CorePower Yoga” are looking for that specific studio, not yours.

  • We removed most local keywords.

  • We kept keyword difficulty under 20. Anything above that gets into “harder to rank for” territory. We also excluded keywords with no difficulty score at all. That usually means not enough data.

  • We filtered out commercial and transactional keywords. Searchers here are looking to buy a product, which might not help your stuidio.

  • We required at least 10 monthly searches. Lower than that and there’s not enough data to trust the keyword.

  • We looked at clicks per search. We wanted keywords with at least 1 click per search. The more clicks a query gets, the better for you because it means users aren’t getting their answers from snippets or AI overviews. They’re actually clicking through to websites.

  • We manually reviewed everything. Keyword research tools aren’t perfect, so we filtered through the list and removed anything that seemed too general or hard to rank for in practice.

Our scoring system

We gave each keyword a score based on how likely your website, no matter how small, is to rank for it. Here’s what we considered:

  • Keyword difficulty (40% of score): Lower difficulty = higher score

  • Search volume (30% of score): More searches = higher score (normalized across the data set)

  • Cost per click (20% of score): Higher CPC often means higher commercial intent (normalized across the data set)

  • Clicks per search (10% of score): More clicks = higher score (normalized across the data set)

Author

matthew iyiola, SEO manager at content stream

Matthew Iyiola

I’m Matthew, a personal trainer turned SEO who’s worked with brands like Gymfluencers, Sailo, ClickCease, and Fraud Blocker. These days, I help small to medium sized companies grow their reach with smart, search-focused content.

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