200+ Pilates SEO Keywords to Rank For | Full Keyword List
200+ Pilates SEO Keywords to Rank For | Full Keyword List
When people search for “Pilates classes” or “reformer training online”, do they find your studio? Or do they find big franchise chains with massive marketing budgets and national SEO campaigns?
Odds are, they find the latter.
The solution isn’t trying to outrank them for these impossible keywords like “Pilates near me.” You need to find the right keywords.
I’m talking about the ones with manageable competition, solid search volume, and searchers who are actively looking for what your studio offers.
We analyzed thousands of Pilates keywords and identified 200+ that independent studios and instructors can actually rank for.
These aren’t generic, high-competition terms.
They’re specific, targeted keywords that connect you with clients who are ready to book classes, invest in instructor training, or commit to long-term practice.
Below you’ll find our complete list of low-difficulty Pilates keywords, plus detailed strategies for understanding how Pilates searchers behave differently than other fitness audiences.
Whether you teach reformer Pilates, mat classes, prenatal specialties, or run instructor training programs, this guide will help you attract the right clients through search.
Top 200 low competition pilates seo keywords to rank for
| Keyword | KD | Volume |
|---|---|---|
| pilates challenge | 1 | 500 |
| pilates certification online | 3 | 500 |
| pilates machine workout | 1 | 500 |
| pilates class cost | 1 | 500 |
| pilates kit for home | 2 | 500 |
| pilates back exercises | 2 | 500 |
| pilates retreat | 1 | 450 |
| pilates for runners | 3 | 450 |
| pilates butt workout | 4 | 450 |
| water pilates | 4 | 450 |
| 20 minute pilates | 3 | 400 |
| pilates during pregnancy | 3 | 450 |
| pilates principles | 5 | 450 |
| free pilates | 5 | 500 |
| online pilates certification | 2 | 400 |
| pilates legs | 1 | 350 |
| classical pilates | 7 | 500 |
| pilates double leg stretch | 1 | 300 |
| how much do pilates classes cost | 3 | 400 |
| 20 minute pilates workout | 3 | 400 |
| pilates breathing | 1 | 250 |
| pilates for pregnancy | 2 | 300 |
| wall pilates exercises free | 5 | 450 |
| pilates reformer certification | 4 | 400 |
| plus size pilates | 1 | 300 |
| pilates toe taps | 1 | 300 |
| pilates leg exercises | 1 | 300 |
| pilates for abs | 3 | 300 |
| pilates calories burned | 6 | 400 |
| pilates for pregnant women | 5 | 400 |
| hot pilates class | 2 | 300 |
| pregnant pilates | 2 | 300 |
| cardio pilates | 1 | 200 |
| 30 minute pilates workout | 7 | 450 |
| pilates and weight lifting | 1 | 250 |
| 15 minute pilates workout | 1 | 250 |
| pilates mat class | 9 | 450 |
| yoga pilates | 2 | 250 |
| reformer pilates class | 9 | 500 |
| how long does it take to become a pilates instructor | 3 | 300 |
| pilates for scoliosis | 2 | 200 |
| 20 min pilates | 2 | 250 |
| pilates to lose weight | 4 | 300 |
| insurance for pilates instructors | 1 | 200 |
| pilates everyday | 1 | 200 |
| pilates for strength training | 1 | 200 |
| pilates vs gym | 1 | 200 |
| morning pilates | 1 | 200 |
| pilates arm workout no weights | 1 | 200 |
| pilates mat workout | 11 | 450 |
200+ Pilates SEO Keywords
Built for pilates studios that want to rank faster without the SEO headaches.
Get the List NowAfter hours of research (check out our methodology below), we discovered a list of 200 keywords that pilates studios can potentially rank for. Above are the top 50.
Download the full list here so you can easily start using them to create content, or, send to your content team.
These keywords are a great starting point, but if you want to discover even more keywords (perhaps more niche to your pilates studio’s offering), you can use our guide on finding keywords for fitness businesses.
How Pilates searchers behave differently
Pilates isn’t as popular as practices like Yoga, and there are certainly fewer Pilates studios than there are gyms.
So already their keywords are different by way of volume. But the PIlates practice attracts a different kind of searcher as well.
Equipment vs mat focus creates different search divisions
One glance at the keyword list and you can already see a difference: Some people are looking for reformer Pilates, and others are curious about mat practice.
Unlike yoga where styles blend somewhat fluidly, Pilates searchers often know exactly which format they want.
Reformer Pilates may attract people looking for equipment-assisted workouts. They will typically search for:
- pilates machine workout
- reformer pilates class
- pilates reformer reviews
And since reformers are expensive equipment that most people can’t have at home, searchers may be willing to pay premium prices for studio access.
Mat Pilates, on the other hand, appeals to those seeking accessible, bodyweight-focused practice.
Keywords we identified here include
- mat pilates workout
- beginner mat pilates
- mat pilates class
These searchers might be budget-conscious, prefer home practice, or want the portability of mat-based exercises.
Your keyword strategy should reflect what you actually offer. If you’re a reformer-focused studio, don’t waste time targeting mat-only keywords and vice versa.
Some searchers are curious about rehabilitation
Pilates has been shown to be effective for reducing pain, and rehabilitating many kinds of injuries. As a result, it creates a category of therapeutic keywords that don’t exist in most other fitness niches.
People search for phrases like:
- Pilates for scoliosis
- Pilates physical therapy
- Pilates for osteoporosis
- Pilates for posture
That’s largely because they’re dealing with specific medical conditions or recovery needs. These searchers have high intent and often become long-term clients because they’re seeking ongoing therapeutic benefit, not just general fitness.
If your studio has instructors with physical therapy backgrounds or specializes in rehabilitation work, these therapeutic keywords are goldmines for attracting committed, high-value clients who will train with you for months or years.
Pregnancy and postpartum is a major specialization
During our research, we found keywords like these:
- pilates during pregnancy
- pilates for pregnant women
- pregnant pilates
- pilates for pregnancy
People want safe, effective exercise during a time when many fitness activities are off-limits or uncomfortable.
Women searching for these are concerned about safety, pelvic floor health, and maintaining strength without risk.
Focusing on these keywords can create opportunities for your Pilates studio because searchers are looking for specialized instructions, and there’s a potential to acquire long-term clients who will continue with postnatal classes and regular practice after giving birth.
Searchers are also curious about cost and training
For this section, we’ll be looking at two groups of keywords.
The first are searches by people researching the general cost of pilates classes (since they tend to be more expensive than general fitness classes). The second group are people looking to get certified online.
People might search “pilates class cost” and “how much do pilates classes cost” before committing because they’re budgeting for what they know will be a significant monthly investment.
There’s also a keyword category that targets aspiring teachers:
- Pilates certification online
- Online pilates certification
- Mat pilates instructor training
- Reformer pilates teacher training
- How long does it take to become a pilates instructor
These keywords represent a real opportunity for you if your studio offers instructor training. It means you can use your SEO to connect with a different revenue stream.
Types of Pilates SEO keywords to rank for
Now that you understand how Pilates searchers behave, let’s break down the specific keyword categories that can bring clients to your studio.
1. Equipment and class type keywords
Here we found keywords like:
- Pilates machine workout
- reformer Pilates class
- mat Pilates class
- classical Pilates
- cardio Pilates
These attract people who know what format of Pilates they want. You can use these by creating content that explains your class types and make it super clear what you offer (and don’t offer). That way, the right students will find you.
2. Body part and goal-focused keywords
Here is another set of high-intent keywords. But this time, searchers are looking to fulfil goals.
- pilates back exercises
- pilates butt workout
- pilates for abs
- pilates glutes
- pilates legs
Target these with technique tutorials and workout guides focused on specific body areas. This may require a good volume of content to build authority and rank (especially if you’re a new website), but it pays off.
3. Specialty and therapeutic keywords
- pilates for scoliosis
- pilates physical therapy
- pilates for osteoporosis
- pilates for posture
- pilates for runners
These can attract high-value clients with specific needs. If they find what they are looking for, there’s a good chance they commit long-term, especially if your studio delivers what you promise in your content and marketing materials.who tend to commit long-term.
4. Pregnancy and prenatal keywords
- pilates during pregnancy
- pilates for pregnant women
- pilates for pregnancy
- pilates pelvic floor
If you offer prenatal classes, these keywords connect you with clients seeking specialized, safe instruction.
Use them as a guide when creating content so that whatever you put out is optimized and suitable for ranking.
5. Instructor training and certification keywords
If you offer instructor training programs, this is an excellent keyword list for you to target.
- pilates reformer certification
- mat pilates instructor training
- how long does it take to become a pilates instructor
- pilates certification cost
I wouldn’t recommend building content just for the sake of capitalizing on these keywords, if you don’t specifically offer the training, because of Google’s Site Reputation Abuse Policy. Basically, sites that exploit their authority to rank for unrelated low-value topics get dinged.
6. Workout duration keywords
- 20 minute pilates
- 30 minute pilates workout
- 15 minute pilates workout
- free pilates
These work well for free video content that gives people short, high-value home workouts. DOne right, they can help you build authority and even attract future paying clients. Especially if you offer some kind of online program or
Here’s why many Pilates keywords have lower commercial competition
We’ve compiled keyword lists for other fitness niches before, and one thing jumps out with PIlates keywords: They have low or missing clicks-per-search (CPS) data and minimal cost-per-click (CPC) values.
Clicks-per-search is how many pages a user clicks to while searching. 0 is bad because their query is answered on Google and you never get any traffic from optimizing for the keyword.
Cost-per-click is how much you’d need to pay for the keyword if you were to create Google Ads for them. Too low a figure here is also bad because it means there’s no commercial intent and the keyword is less valuable.
But low CPS and CPC scores don’t mean these keywords are less valuable. It simply points to something else about the Pilates search landscape.
Why Pilates has lower commercial metrics
First, there’s a smaller commercial market. Fewer large advertisers are bidding on Pilates keywords compared to general fitness, supplements, or gym equipment. Club Pilates and a handful of reformer brands don’t create the same bidding wars you see with yoga mats or protein powder.
Second, Pilates searches are more informational.
People are looking for information on techniques, positions, and benefits, rather than immediately buying products.
There also aren’t many impulse purchases in Pilates. Afterall, reformers cost thousands of dollars, and classes require ongoing commitment.
Finally, the audience is more niche. Pilates attracts a specific demographic willing to invest in specialized instruction. But, it’s not exactly mass-market like general fitness or weight loss content.
But this is actually good news for you
Lower competition means easier ranking. And Pilates clients tend to be higher-value, longer-term students who pay premium prices for quality instruction.
That’s why someone searching “pilates for scoliosis” or “reformer pilates certification” is a serious prospect, even if the CPC is low.
So, we adjusted our scoring methodology to reflect what actually matters for Pilates SEO: keyword difficulty and genuine search interest, not inflated commercial metrics.
How to find low difficulty pilates SEO keywords
Keyword research can seem like a schlep, especially with all the other things you need to do as a pilates studio owner. But it’s actually a lot simpler than that.
- Start with the keywords that are most relevant to your discipline
- Use tools like Ahrefs, SEMRush or Ubbersuggest to find variations
- Check out the keywords’ difficulty and volume
- Google the keyword to see what’s actually ranking so you don’t start creating content for an impossible keyword
We’ve created a comprehensive guide that walks you through the entire process: How to Find Low Competition Keywords for Your Fitness Business. It covers tool selection, keyword analysis, search intent matching, and tracking your results.
Or, skip the research and use our curated list of 200+ low difficulty martial arts keywords below.
200+ Pilates SEO Keywords
Built for pilates studios that want to rank faster without the SEO headaches.
Get the List NowPut these pilates keywords to work
You now have access to 200+ low-difficulty keywords that can help your pilates studio attract more students through search engines like Google.
But having the keywords is just the beginning. If you know how to use our guide to find more on your own, even better.
The next step would be creating optimized content, publishing consistently, track what’s working, and adjust your strategy based on results. And your website likely needs technical SEO improvements to maximize your ranking potential.
That’s a lot to manage when you’re teaching classes, running a business, and developing your students.
That’s where Content Stream comes in. We help pilates studios and fitness businesses with the complete SEO process, from keyword research to content creation to performance tracking.
Book a free website audit and we’ll show you exactly what SEO opportunities you’re missing and how to start ranking for keywords that bring in new students.
Our methodology: How we found the easiest Pilates keywords
We analyzed thousands of Pilates-related keywords in Ahrefs in December 2025, and filtered them down using specific criteria. Here’s what made the cut:
- We removed branded keywords. People searching for “Club Pilates” are looking for that specific franchise, not your studio.
- We removed most local keywords. Location-specific terms will be unique to your area.
- We kept keyword difficulty under 20. Anything above that gets into “harder to rank for” territory. We also excluded keywords with no difficulty score at all, which usually means not enough data.
- We filtered out pure transactional keywords. Searchers looking to buy specific products (like reformer machines) might not help your studio unless you sell equipment.
- We required at least 10 monthly searches. Lower than that and there’s not enough data to trust the keyword.
- We adjusted for Pilates market dynamics. Many Pilates keywords have low or missing CPS data, which doesn’t reflect their actual value.
- We manually reviewed everything. Keyword research tools aren’t perfect, so we filtered through the list and removed anything that seemed too general or hard to rank for in practice.
Our adjusted scoring system
We gave each keyword a score based on how likely your website is to rank for it. Because Pilates keywords operate in a less commercially competitive space, we adjusted our standard scoring methodology:
- Keyword difficulty: 45% (increased from 40%) – The most important factor for ranking potential
- Search volume: 35% (increased from 30%) – A reliable indicator of genuine interest
- Cost per click: 15% (decreased from 20%) – Less commercial competition in Pilates means CPC is a weaker signal
- Clicks per search: 5% (decreased from 10%) – Often missing or unreliable for Pilates terms
For keywords with missing CPS data, we treated them as having 1 click per search rather than excluding them entirely. This prevented us from eliminating valuable keywords that simply operate in a less commercially competitive space.
The result: a list optimized for what actually matters in Pilates SEO – keyword difficulty and genuine search interest – rather than overweighting commercial metrics that don’t apply as strongly to this niche.
Author
Matthew Iyiola
I’m Matthew, a personal trainer turned SEO who’s worked with brands like Gymfluencers, Sailo, ClickCease, and Fraud Blocker. These days, I help small to medium sized companies grow their reach with smart, search-focused content.